Alumnus Kit Williamson offers web series advice

May 16, 2016

“If you build it they will come” is a wonderful sentiment, but rarely does it hold water as our web series students learned from Interlochen alumnus, writer, director, actor and marketer Kit Williamson.

Williamson’s Daytime Emmy Award-nominated series EastSiders successfully funded the remainder of its first season and the entirety of its second season through the crowdfunding platform Kickstarter.

During his visit, Williamson impressed upon our students that you can promise amazing content, but if you don’t know how to reach the right audience you will never build traction. He spent time explaining to students the need for both meaningful grassroots guerilla marketing and traditional media methodology.

After class Williamson joined our students on several campus location shoots for their own upcoming web series. For the past few months, Williamson has been working remotely with our students as they worked through preproduction through their roughly minutelong episode series. Needless to say, students were grateful to finally meet Williamson in person.

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